Last week,the European Digital Media Observatory’s second training event was organized in Athens (December 8th-9th). During this 2-day event, fact-checkers and partners of the EDMO network got hands-on experience on how to analyze and verify digital content as it is distributed online with Truly Media, including tools to conduct a thorough analysis of active Twitter accounts.


In addition, media professionals from EDMO’s three newly launched Observatories who joined this event, had the opportunity to know more on other hubs’ actions on detecting and analyzing disinformation campaigns, at national or multinational level.


Last week, we were honored to participate in CEDMO’s International Conference ‘Europe tackles Information Chaos’ (CIC2022), which was held in Prague from September 22nd to 23rd,2022.

During this significant event we shared our insights on why Artificial Intelligence is important for fact-checking and presented the available tools and methods for journalists to tackle the disinformation phenomena. In specific, we highlighted how Truly Media can support the verification of social media content, and how access to in-depth Twitter analytics with TruthNest can support the identification of true influencers and the detection of trolls and bots, by profiling Twitter user accounts based on their activity, network, and influence.

Furthermore, leading experts and key stakeholders, including NGOs, academics, think tanks, practitioners, and legislative and technology actors also contributed to exploring a comprehensive range of topics, always highlighting the importance of protecting information ecosystems, democracy, social cohesion, and human rights.

Vera Jourova, Vice-President for Values and Transparency in the EU Commission stated that the continent is in a crisis situation, with the war raging in Europe’s borders and that what is needed is for Europe to give its best in order to put the information out, to show facts and to listen and talk to European citizens.

Whereas, Jocelyn Zablit, coordinator for the AFP fact-checking projects in Europe, spoke about the importance of media literacy. ‘We can do as much as we can as journalists to fight disinformation. But educators and other professionals also need to understand they have to teach children how to navigate the digital world when they are young’.

See more about our participation.

About Truly Media’s exploitation in CEDMO

We remind you that Truly Media is already used by CEDMO for the analysis and verification of digital content in real-time. In specific, CEDMO’s fact-checking community exploits:

  • Advanced Search & Filtering capabilities
  • Collaborative Content Organisation, Curation & Archiving
  • Real-time Collaboration
  • Digital content verification on the spot by using Reverse Image Search, Verification by location with Google Maps and Street View and a set of image analysis algorithms like Error level analysis (ELA) and Double Quantization (DQ) analysis
  • Twitter content analysis with the in-depth Twitter analytics tool, TruthNest

A few days ago, we were honored to participate in this year’s EANA Spring Conference which focused on ‘Fact & Fiction during War and Covid19’ and share our views on flaming issues that the news and journalistic organizations face due to information crisis.

The event was organized by the Federal News Agency (FENA) (the government-owned national news agency of the Federation of Bosnia and Herzegovina entity), from May 11th to 13th, and brought together leading news agencies from most European countries, including some of the world’s most influential media, such as France’s AFP, Germany’s DPA and the UK’s PA Media.

During the Conference, delegates of EANA had the chance to experience how:



  • TruthNest allows access to in-depth Twitter analytics, and supports the identification of true influencers and detection of trolls and bots, by profiling Twitter user accounts based on their activity, network and influence.


Last but not least, we happily provided details on indicative success stories of Truly Media and TruthNest implementations, like the ones of:

See more about our participation here


A few words about our role in fighting disinformation and supporting investigative journalism

Since 2018, the EU has focused on disinformation as an evolving challenge, with a high potential to negatively influence democratic processes and societal debates. In fact, all member states acknowledged disinformation’s increasingly adverse effects on society and launched a detailed action plan to fight it. Within this framework, the EU has launched a Code of Practice on Disinformation together with roadmaps for implementation from partners in the private sector.

We are more than proud to be actively engaged in this action plan, and support fact-checkers, journalists and key stakeholders of the news and media sector, to better deal with the increased volume and complexity of online disinformation

When it comes to digital fact-checking tools, Truly Media, aims to help journalists better deal with the increased volume and complexity of online disinformation, assisting them with various fact-checking and verification tasks, through:

  • the optimisation of their workflow
  • the facilitation of collaboration
  • the integration of multiple fact-checking tools
  • the use of analytics
  • time-saving and increased efficiency and effectiveness

We are very happy to announce that on June 13th and 14th the European Digital Media Observatory will hold its 2022 Annual Conference in Brussels. Reaching its second year of activities, this conference will be the opportunity to explore what the Observatory is doing and has done so far to better understand, detect, and tackle disinformation including in the context of the Covid-19 pandemic and of the current conflict in Ukraine.

On the last day of the event (June 14th), there will be a training session, during which a live demo of our verification platform will take place, focusing on real-life examples, tips, and insightful discussions on dealing with and verifying digital content.


See more about the event & Register here

Download Agenda  

As part of a European network of regional hubs, and in coordination with the European Digital Media Observatory (EDMO), two new multinational disinformation observatories were launched in Belgium (EDMO BELUX) and the Czech Republic (CEDMO)aiming to identify, research and prioritize the most critical sources and causes of information disorders in the Czech Republic, Slovakia, Poland, and the greater Belux area.

We are very excited to announce that all parties have been given access to the Truly Media platform for the analysis and especially the verification of digital content, including in-depth Twitter user features.

These two hubs will bring together fact-checkers, media literacy experts, and academic researchers to fight disinformation, and will be linked to the European Digital Media Observatory (EDMO), which was launched last year by the European Union. In specific:

  • CEDMO’s goal is interdisciplinary research into disinformation, including its detection using the elements of AI, strengthening digital and media literacy and the development of fact-checking platforms. It is also the first step in developing a European Centre of Excellence in AI. profiling
  • EDMO BELUX conducts OSINT (open source intelligence) investigations on disinformation campaigns, develops and implements media literacy activities and delivers annual cross-community audience studies on impact of disinformation campaigns, as well as annual assessments of the effectiveness of platform responses to disinformation.


Useful Links

  • Get to know TruthNest, an in-depth Twitter analytics tool which supports the identification of true influencers and helps with the detection of trolls and bots
  • See more about CEDMO, EDMO BELUX and EDMO

Launched earlier this February, the Central European Digital Media Observatory (CEDMO) is an initiative gathering professional fact-checkers, researchers, AI specialists, and media literacy experts to provide the public and governments with the necessary means to verify information and counter disinformation in the Czech Republic, Slovakia, and Poland.

The project aims to:

  • Develop and research technological and AI-based fact-checking solutions that will improve human-machine cooperation and fact-checking effectiveness
  • Implement media literacy education and campaigns backed by research and analysis
  • Cooperate with national authorities in monitoring digital media ecosystems and propose recommendations on how to improve disinformation regulation and related policy-making

Within this framework, we are very excited to announce that Truly Media was selected by CEDMO for the analysis and verification of digital content in real-time. In specific, CEDMO’s fact-checking community will be able to exploit:

  • Advanced Search & Filtering capabilities
  • Collaborative Content Organisation, Curation & Archiving
  • Real-time Collaboration
  • Digital content verification on the spot by using Reverse Image Search, Verification by location with Google Maps and Street View and a set of image analysis algorithms like Error level analysis (ELA) and Double Quantization (DQ) analysis
  • Twitter content analysis with the in-depth Twitter analytics tool, TruthNest

See more about CEDMO here.

In the video below you can watch CEDMO’s presentation

Nowadays, as the spread of disinformation keeps getting bigger, it is essential for journalists and media professionals to have the right tools for identifying manipulated content. Given also the fact that most tools currently used lack functions for disinformation detection, there is a need for upgraded and easy-to-use tools, with trustworthy and explainable AI features.

Here is where the H2020 project AI4Media comes, aiming to create a new and unique European network dedicated to advancing AI solutions for the media industry.

Within this framework, we are very excited to announce that AI components developed in AI4Media will be further integrated in our collaborative verification platform and in the in-depth Twitter analytics tool, TruthNest. In specific, the new AI – based functionalities include:

  • the analysis and monitoring of social media items (clustering, community detection, similarity detection, topic detection, etc.)
  • the analysis and monitoring of Twitter accounts (analysis of users’ history, hate speech detection, user classification, etc.)
  • the search across audiovisual verification repositories (audio/video comparison, reverse audio/video search, duplicate detection, etc.).

ATC with Deutsche Welle (DW) will run one of the project’s use cases ‘AI for Social Media and Against Disinformation’, leveraging AI technologies to improve tools used by journalists and fact-checking experts for digital content verification and disinformation detection.

You can learn more about AI4Media here.

We are very excited to announce two new pilot projects in which our collaborative verification platform will be exploited:

Stay tuned for more updates on our pilot project in Georgia!

In today’s social media world, vast amounts of information are produced in colossal rates and by enormous numbers of sources, to be delivered to huge audiences. The question is: has what has been posted, actually happened? Some news is bound to be fake – and as a result this has caused a decline in trust in the news.

According to the Reuters Digital News Report 2019, the average level of trust in the news in general is down 2 percentage points to 42% compared to 2018, while only 49% of the respondents pinpoint that they trust the news media they use.  At the same time, in all 28 EU member states, at least 7 out of 10 citizens perceive fake news to be a problem in democracy (Eurobarometer 2019, Fake news and disinformation online). Disinformation has always been a big challenge, but social media intensified the problem exponentially.

To combat this, and according to a 2019 market report by the International Center for Journalists (ICFJ), ‘The State of Technology in Global Newsrooms, over the past year, 44% of newsrooms and 37% of journalists have undertaken more fact-checking activities. Today, more than twice as many journalists use social media verification tools as did two years ago. In 2017, the ICFJ found that only 11% of journalists used any kind of social media verification tools and/or services. Two years later, this trend has changed significantly, as 39% of journalists use digital tools to fact-check and verify information daily, and 56% do so at least weekly. These include the use of tools such as fact-checking websites, tools for detecting plagiarism, Google Fact Check and Facebook Fact Checker, reverse image search engines and social media verification platforms.

When it comes to digital fact-checking tools, meet Truly Media, a verification platform that aims to help journalists to better deal with the increased volume and complexity of online disinformation. Given the fact that automated verification and fact-checking may never become possible and human judgement will always be necessary, Truly Media aims to assist journalists with the various fact-checking and verification tasks they perform, through the optimisation of their workflow, the facilitation of collaboration, the integration of multiple fact-checking tools, the use of analytics, and ultimately through time-saving and increased efficiency and effectiveness.

What verification functionalities can journalists exploit from Truly Media?

Advanced Search & Filtering

  • In order to monitor social media content journalists can set up different ‘Feeds’, based on specific keywords, through a friendly and easy-to-use interface. Each feed is built based on content from a single source, mainly Facebook, Twitter, YouTube, and VK. Integration with Slack allows users to easily import content from their Slack channels into Truly Media. All elements within a feed can be filtered using a variety of criteria, such as the as the time, source, language, and keywords, depending on the capabilities of the particular social media channel.
  • Journalists can cross-search and explore aggregated content from different platforms. With a single search query, users can explore content from Google, Facebook, YouTube, LinkedIn, 4chan’s /pol channel, and news websites. In order to make the search easier, they are also able to use a set of advanced filters to include or exclude terms, as well as easy-to-use Google search operators.
  • Google Translation tools are offered to make dealing with foreign language content easier.

Truly Media: Creating a new feed screenshot

Collaborative Content Organisation, Curation & Archiving

  • Truly Media supports common workspaces, called ‘Collections’, where fact checkers and collaborating journalists can define working teams to perform particular tasks on relevant content and together decide on how trustworthy the information they have found is.
  • Users can add content inside a Collection from their feeds. The contents of each Collection can further be enhanced by directly importing content from Facebook, Twitter, Tweetdeck and YouTube, using a browser extension.
  • Users can also upload media files and even paste links from social media posts or websites to add interesting content inside their Collections. All this extra content is automatically available for further investigation.
  • Journalists can also add notes and tags to a specific item or mark certain items as important. All changes performed on Collection items are visible in real-time to all the members of the team. It is also possible to search for specific items within a Collection by applying filters (search by tag, by status, by source or by assignee) and change the way items are sorted.
  • Since everything is organised and saved inside Truly Media, users can make sure that their work and findings are archived. Through a “global search” feature, users can retrieve saved content, while content inside a Collection can be exported to CSV for archiving or further analysis purposes.

Truly Media: Collection view

Collaboration in real-time in and out of a news organisation

  • Journalists can work collaboratively to verify photos, videos, text, and social media accounts in real-time, by using a common workspace and a set of communication channels, like email notifications, Slack messaging, group chats, direct messages, etc.
  • Collections and all individual items within a Collection are viewable by all team members. Each Collection has a dedicated chat where team members working on it can communicate. All activities that took place in a Collection are logged and can be viewed by all.
  • Collaboration is a rather important part of the verification process, since individual users need to find and connect with other stakeholders to share their expertise or explore further collaborations. Truly Media allows users to share their Collections with other team members or invite other organisations that use the platform to work together.

Digital content verification on the spot

Journalists can select the most important items for their story and verify each item individually using a verification checklist and integrated third-party verification tools. With the verification checklist, journalists can record the results of their analysis on a specific Collection item. The checklist has been designed based on the workflow of investigative journalism. Last but not least, journalists can mark down each item’s verification status as raw, pending, unclear, verified or fake.

Truly Media provides a variety of tools which help users determine the veracity of online content, like the following:

Image and Video Verification support

One of the most common issues for journalists is verifying images and videos from websites, social media and YouTube. With Truly Media, journalists can examine the authenticity of a photo or a video with:

  • Reverse Image Searches: If journalists want to know an image’s origin or even find similar photos, they can search with the image URL or the file itself on the Web (in reverse image search engines like Google images or Yandex) and get information on whether the specific material has been used again, even identify near duplicate and modified images. Truly Media allows you to directly send images or video frames to Google, Yandex, and TinEye.
  • Verification by location: Google Maps and Street View have been integrated inside Truly Media to allow users to easily check locations, find the right one and save the coordinates in the item’s Checklist. You can also check weather conditions on a particular day and time in a specific location by searching the specific location and date on Wolfram Alpha.
  • Image Tools: Examine and analyse images through a set of functionalities like image flipping, using a magnifier, cropping or annotating parts of the image. Apply a set of image analysis algorithms like Error level analysis (ELA) and Double Quantization (DQ) analysis to assess the authenticity of an image.
Twitter content analysis with TruthNest

When journalists discover the occurrence of an event, they need to verify this as quickly as possible so that they are the first to publish it without risking to report something that can be later proven false. TruthNest is the tool that can prove critical at times in minimising the time from event discovery to story publication.

TruthNest screenshot

TruthNest is a Twitter analytics tool, which is integrated into Truly Media to assist journalists with verifying social media content. The tool uses several metrics in order to retrieve and provide us with a variety of analytics that can help gain additional insights about a Twitter account. In specific, by analysing Twitter user accounts based on their activity, network and influence, TruthNest allows journalists to:

  • access in-depth twitter analytics
  • assess the credibility of a source
  • detect trolls and bots

TruthNest’s analytics produce a set of alerts or flags which highlight suspicious behaviour and generate a bot probability score for the analysed Twitter account.

In Truly Media, we believe that we have a responsibility to minimise the spread of disinformation; and this starts by supporting journalism. As Matt Cooke, Head of Partnerships and Training, at Google says, “There is nothing that will replace journalism, your analysis, and your integrity, but there are digital tools that can help you make that decision yourself.” By exploiting a toolkit of the most effective internal and third party verification tools mentioned above, our collaborative, verification platform is here to support journalists in gathering information and making decisions. We verify together, in real time.

Interested? Drop us a line at