From 12 to 15 September 2025, Truly Media had the honor to gain exposure at IBC 2025 in Amsterdam, one of the world’s largest and most influential gatherings of media, technology, and content professionals.
The event showcased the latest trends shaping the future of media, with AI and trustworthy verification tools taking center stage.
At the European Broadcasting Union (EBU) stand, the veraai.eu consortium – including partners from across Europe – demonstrated an integrated suite of AI‑powered tools designed to support newsroom verification and counter disinformation.
As part of this ecosystem, Truly Media was featured as a key component in real‑world news verification workflows that help journalists, fact‑checkers, researchers, and civic actors navigate digital misinformation responsibly.
Christos Gavalas, our product manager took the opportunity to connect with media professionals from diverse backgrounds, showcasing how Truly Media’s collaborative verification platform works alongside advanced technologies like automatic keyframe extraction, deepfake detection, and machine‑generated text analysis.
These demonstrations highlighted how targeted AI support can accelerate verification while keeping human editorial judgment at the forefront, reflecting Truly Media’s mission to empower evidence‑based reporting and strengthen public trust.
Visitors were able to explore practical use cases that were dealt through the use tools that promote workflows for spotting and analyzing disinformation campaigns.
Being part of IBC 2025 not only reinforced the importance of cross‑industry cooperation in the fight against misinformation, but it also provided invaluable insights into how collaborative platforms like Truly Media can support newsrooms and fact‑checking teams around the world.
We were proud to contribute to a showcase that emphasized responsible innovation, practical technology adoption, and journalistic integrity.
Christos Gavalas, product manager of Truly Media, standing between Varvara Boboc (University of Amsterdam) and Pierre Fouche (EBU).
Christos Gavalas showing visitors the AI capabilities of Truly Media as a fact checking collaborative platform
