In May 2024, Truly Media joined global leaders of the journalism and media technology ecosystem at the 75th World News Media Congress in Copenhagen, one of the most influential international gatherings shaping the future of news publishing.

Organized by WAN-IFRA, the World Association of News Publishers, the congress brought together innovators, editors, and media professionals to explore how emerging technologies and particularly artificial intelligence are transforming journalism workflows and newsroom operations.

As part of Athens Technology Center’s participation in the event, Truly Media was showcased as one of the flagship solutions designed to help journalists and fact-checkers respond to the growing challenges of online disinformation.

The congress provided a valuable opportunity to demonstrate how collaborative verification platforms can support newsrooms in managing, investigating, and validating user-generated content circulating across social networks and digital environments.

One of the new advanced technology that was presented in this event as part of Truly Media was the audio deepfake detection tool which was integrated in the structured fact checking solution and allows journalists to detect sound anomalies in audio files, so as to unearth disinformation narratives.

Participating in the World News Media Congress reaffirmed the importance of collaboration between technology developers and journalism professionals.

As misinformation tactics continue to evolve, Truly Media remains committed to equipping newsrooms with tools that strengthen trust, improve verification processes, and support responsible reporting in an increasingly complex digital landscape.

Christos Gavalas, our product manager, spelled out all the details of the collaborative workflow to interested attendants from various media outlets.