ZDF trusts Truly Media to tackle disinformation

German Public Service Broadcaster ZDF chooses Truly Media to support editorial verification Athens Technology Center S.A. (ATC) is

German Public Service Broadcaster ZDF chooses Truly Media to support editorial verification

Athens Technology Center S.A. (ATC) is pleased to announce that Zweites Deutsches Fernsehen (ZDF), one of Europe’s biggest public service broadcasters and leading media organization in Germany, has acquired a Truly Media licence to support fact checking and verification, especially for its news programmes.

Truly Media supports ZDF’s recently established fact checking team to aggregate and verify content from a diverse range of sources with a particular focus on Social Networks. The platform has already been proven to be a valuable tool for Deutsche Welle’s (DW’s) editorial teams and has also been tested by various German media organisations during the 2017 German Elections.

Nikos Sarris, Head of ATC’s Innovation Lab noted: “Truly Media has its technical origins in R&D projects; yet, business-wise, it incorporates ATC’s 15+ years of experience in providing ICT solutions to the media industry and DW’s unique knowledge of contemporary user needs and workflows.  We are more than proud of this new partnership, also because it proves that public media organisations invest in new technologies to fight disinformation, which is so seriously harming democracies all around the world.”.

Wilfried Runde, Head of Research and Cooperation Projects at Deutsche Welle, adds: “Having ZDF join the Truly Media user base is really exciting. ZDF’s specific requirements to support a wide range of quality news programmes with verification and fact checking features will provide excellent opportunities for collaborative verification, and also allows us to further improve the platform for all current and future customers.

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In this context it is worth noting that Truly Media also received positive feedback from all the organizations that are currently testing the platform as part of the European Observatory against Disinformation.